Understanding Domain Authority

Domain authority is a number that helps you determine your website’s rank power on search engines such as Google. Even though this number doesn’t directly determine your search engine ranking, it gives you great information that you can then use to improve your web page which will in turn help you attract your preferred target audience. 

Domain Authority (DA) was developed by Moz, is a ranking system that helps predict how well a website will perform on search engines. The higher a web page’s domain authority, the higher it will be in position on search engine results pages. 

Your domain authority does not have a direct impact on your search rankings but it will help you make good predictions. Those predictions help you boost your rank but it shouldn’t be your final predictor for your webpage’s performance. 

Here are a few ways to improve your DA:

  • Check your outgoing links. Ensure they link to high-quality sites. Also, try to include a lot of them throughout your website.
  • Check your incoming links. Link-building schemes have a way of lowering your page DA. Disallow any unwanted sites linking to your web pages.
  • Have great content. Great content is a sure way to gain high-quality organic links to your website. High-quality content cannot be overemphasized.

Tips for Choosing The Best Domain Name.

Choosing the right domain name is as important as real estate, but online. Your domain name is the business hub of your brand. It drives customers to what you offer and helps build your credibility, authority, and expertise. That is why choosing the best domain name is so important. 

Your domain name is the web address you enter that will give access to your brand website. There are a few things you must consider when choosing a domain name for your business. 

  • It is important to keep your domain name and website name similar, if not the same. You want to make it easy for your potential customers to find you. E.g if your business name is Cuddly Toys Inc., you don’t want your domain name to read as “Carla’s Toys Store”.
  • Be sure to include your keywords in your domain name. It may not do too much for your SEO, but you are sure to get some traction that way.
  • Keep it short and clean. As much as you would like to include all your preferred keywords, you shouldn’t make it too long because you want it to be easy to remember but still close to the brand. 
  • Use a .com extension. It’s ok to use any of the many other domain extensions, but a .com extension is easily the best. You can also go for a localized extension such as